Good hearing and understanding is so very important. This is especially true within the family, at work, with friends and for many social activities. When you experience the effects of hearing loss, many facets of life can become increasingly difficult. Conversations with loved ones, meetings, telephone calls, and listening to the TV may become a challenge. We at Phonak are aware of how reassuring it is to reliably hear sounds like the door-bell, a baby crying, or the buzzing of an oven timer. And we know how essential to the quality of life many subtle sounds are - like birdsong, the laughter of children, music and even the gentle drumming of rain on a roof or the rustle of leaves in a breeze.

Today more than 500 million people worldwide are affected by it. Many have decided to do something about it, and they benefit from the amazing progress in technology that has led to very useful innovations in hearing instruments. That is why there is a Phonak for everyone, regardless of degree of hearing loss, lifestyle, personal preferences, age, or budget.

How do I recognize hearing loss?

Hearing loss usually begins unnoticed

Ultimately, you can only hear what you hear. That is why the things you hear may still seem right to you, even though you may already experience a slight hearing loss. The truth is that your brain simply adjusts to the new situation and compensates for the weakened signals coming from the ears. After a while your brain literally forgets how to hear, because it does not remember the sound of words.

Understanding hearing loss

Hearing loss changes our everyday life

Even simple conversations can be very tiring for people with hearing loss. Following a discussion with several participants requires intense effort. Active communication is difficult, which can quickly lead to isolation.Hearing loss can have many causes. But in most cases, hearing loss can be addressed successfully.